Promotional
gifts are now taking the place of business cards for many business
owners, especially promotional pens. Promotional pens help promote
business much better than simple business cards do because they are
often used, and viewed by more people than business cards are. The
following paragraphs will discuss some of the advantages, as well as
disadvantages, associated with using promotional pens in lieu of
business cards.
As mentioned,
one of the advantages associated with giving away promotional pens is
the tremendous amount of people who will potentially view your
advertisement. Business cards are most often put away in wallets and
purses, while promotional printed pens are often used, as well as
passed along. The amount of potential business you can attract with
promotional pens far surpasses that associated with the use of
business cards.
Another benefit
associated with the use of promotional pens is the wide variety of
styles available for purchase. From inexpensive plastic pens to
elegantly constructed promotional pens, there is surely a style to fit
the advertising needs of nearly any business or company. Fun styles
of promotional pens are available, as well. For example, medical
facilities may wish to purchase promotional pens that come in the
shape of a certain medical tool. Most types of "theme" promotional
pens can most likely be located for purchase.
The
wide price range of promotional pens can also be considered an
advantage. The price of promotional pens can range from very
inexpensive to costly. This advantage allows all businesses, including
those companies with the lowest advertising budget, to get the best
advertisement for their money by purchasing promotional pens. Even the
least expensive promotional pens can be more beneficial advertising
tools than simple business cards can be.
Finally,
a great benefit promotional pens provide is that they are useful.
Everyone can find a use for a pen. Whether it is used in a checkbook,
or placed in a briefcase for business use, people can use promotional
pens. When you give your employees something they can use, it gives
them a sense of warmth ... feelings that you really care. Wouldn't
everyone rather take their business to someone who cares? Not only will
you be able to advertise your business with the actual promotional
pens, you will also be gently encouraging the recipients to also help
you advertise, by spreading your business information via word of mouth.
There is no compliment better than a recommendation.
The
only disadvantage associated with using promotional pens as an
advertising tool comes with purchasing the least expensive style pens.
If you purchase promotional pens of the lowest quality, it is not
likely they will actually write for a long period of time. Once the
pen doesn't write anymore, it is very possible the recipient will throw
it away. Promotional pens are not productive advertising tools when
they are in the garbage can. To avoid this disadvantage, be sure you
are purchasing pens of good quality.
For
additional information on promotional pens, promotional items and
business marketing products why not check out the market leading
suppliers online today. Top promotional gift suppliers online can
provide a fast and efficient service and more often than not can
provide highly competitive quotations unlike traditional offline
business gift companies.
6 comments:
Informative post which is describing the advantages and disadvantages of gives away promotional pens as a promotional product. As I think the main advantage to give away promotional pens is the tremendous amount of people who will potentially view your advertisement and again I am saying that there is no any disadvantage of giving away promotional pens.
Good point on the presentation - I've found the Promotional Pens addition of a box has a noticeable impact on the perceived value.
Great list Kristi. Your point about Fun Swag doing double duty as a business card and Promotional Pensbrand marketing is my favorite takeaway.
Nice article. Promotional pens are practical promotional tool. Pens are useful for almost everyone either at school, offices or even at home. Having your company name and logo printed on these items will surely increase brand awareness for your business. For selection of promotional pens from Australia you may also want to visit http://catalogue.davarni.com.au/Products/Search/Products?textSearch=pens&category=12166&
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